How To Out-Recruit Your Competition & Win Every Day...GUARANTEED!
Mar 21, 2022Everybody knows there is always an insatiable demand for "good people" to power any millions of businesses across America. Seems like demand outstrips supply in the employment market, but contrary to the popular opinion of the day, it's not simply a byproduct of today's economic or political environment. While "The Great Resignation" is the complaint du jour of executives far and wide, it's a red herring of sorts. The truth is that the challenge of recruiting top talent is age-old, and I suspect that at some point most business leaders have uttered these very words, "We just can't find good people when we need them most."
"We just can't find good people when we need them most."
Admittedly, I've been frustrated by the recruiting failures I experienced and subsequently played the role of convenient victim myself. I have said those same words out loud on occasion throughout my career.
Why? Well, because it's easier for us to deflect the responsibility of solving for X than to actually solve it. After feeling the pain of repeating the same mistake over and over again, and getting the same result, I decided to stop and finally solve for X. Through thoughtful deliberation, trial and error and examining the process we were utilizing, the solution revealed itself in a way that reminded me of Occam's Razor. The simplest solution is usually the right solution. Undoubtedly, the challenge of recruiting high-quality talent requires a number of critical elements in order to succeed. These critical elements include:
- Candidate-focused ad copy
- High-visibility placement
- Engaging social media content
- Career path stories
- Well-prepared interview/onboarding systems and protocols
Yet, these elements alone simply won't be enough to attract the very best talent available in the marketplace at that crucial moment when we need them the most. This is because most companies only react to a separation event in their business like a termination, retirement, resignation or some other unexpected event that results in an emergent need to replace an employee no longer in a given position or who has left the organization altogether.
The single, biggest mistake many companies make is to "thin slice"
the employment market by only recruiting when there is
an immediate, pressing need to hire.
That moment is the key. The most common mistake is to "thin slice" the employment market by only recruiting when there is an immediate, pressing need to hire. This creates manifold problems that threaten culture, performance and certainly retention. By restricting the timeframe, we lessen the number of candidates to consider in total. It's simple logic, because by only recruiting out of immediate need and only on occasion, we reduce the number of "good people" to interview.
Our company, culture and career opportunities are only exposed to those who are in the market at that given moment when we are at HIGH NOON. If you identify the inherent problem here...You're about to take your recruiting efforts to a completely new level of success, because no longer will you impose unintended constrictions and blind spots on the talent pool. Now, you will realize infinite exposure to more, and arguably, better talent to recruit, interview and ultimately hire.
Recognizing the influence of career and life events on an individual's decision to seek a new opportunity or path changes everything. This is the precise moment when most talented people extend their neck above the crowd, and the dissatisfaction they're experiencing, to look for something more inspiring, a new challenge...something better. This is the epitome of what I refer to as HIGH NOON.
A 24/7/365 omnichannel recruiting strategy is key to optimizing the flow of talent into your recruiting pipeline rarely missing the chance to attract the very best people needed to scale, improve and grow your business.
A 24/7/365 omnichannel recruiting strategy is key to optimizing the flow of talent into your recruiting pipeline rarely missing the chance to attract the very best people needed to scale, improve and grow your business. You can potentially speak to anyone and everyone in the employment market when they are at HIGH NOON, not just when you and your company are!
This adjustment to our recruiting philosophy has literally transformed the results in our own business and the recommendations we provide to our recruiting clients on how to effectively attract, find and hire the very best talent in the marketplace.
HIGH NOON is the progenitor for virtually everything we seek as leaders in our respective businesses and organizations. It is the vanguard for culture, talent acquisition, revenue production, sustainable profit growth and retention. High quality people are inspired and attracted to other high quality people. It really is a simple shift in philosophy combined with the patience and commitment to allow the results to catch up the your ongoing recruiting efforts.
So, the only real question that remains is...Are you ready to commit to the HIGH NOON philosophy and employ a 24/7/365 omnichannel strategy?
For help recruiting TOP TALENT for your business, click this link now.